We stand for continuity
Equally, we also face forwards, our sights set firmly on the future. After all, it would be impossible to use yesterday's methods to steer a corporate group into a successful tomorrow.
We live by the principles of clarity and consistency. It goes without saying that conflicting corporate goals are ineffective at fulfilling their purpose. To ensure success, visions and opinions must evolve and adapt; the flexibility required to do this does not always come naturally. Our work is primarily focused on results, not solely on activities. Each employee is assessed by their contribution to corporate success and not their position.
Our future will be shaped by "continual advancement", always ensuring a balance between conservatism – that is, the upholding of tradition – and the dynamism that is required to move with the times.
Keeping moving
Technical progress meets economic trends and societal values: in recent years Lambertz has undergone dynamic change. This can be attributed to commercial demands and the increasingly faster speed of new production developments.
For us, the ability to keep pace within the organisation and to adapt to changing market requirements is a must. Structures are subject to rapid change, and the pressure to ensure an innovative business will continue to increase during coming decades.
When it comes to recruitment, we steer clear of "big egos" and seek out those with strong leadership qualities, excellent training and creative minds, not least because leadership will be synonymous with change as the future meets today. Our managers and staff have outstanding credentials and are the best in their respective fields. Each and every one works swiftly with the utmost concentration, without ever compromising loving attention to detail.
Upholding tradition
Autumn and Christmas go hand in hand with special memories and cosy warmth; seasonal products depend upon these associations. Our great advantage is that all our brands enjoy long, distinguished traditions.
No less than 1,000 years combined!
In order to maintain emotional contact with consumers, our products must closely mesh the traditions of the past and the demands of today – but must not become too modern. Innovation is useful for adding sparkle to a product category. With traditional products such as "Lebkuchen" and "Printen", however, we deliberately tread carefully with the sparkle. After all, if we were to modify these products too radically, consumers would look elsewhere.
Embracing innovation
Whenever the retail trade is interested in a new product or new opportunities are identified on the market, we are in a position to react quickly, making use of our wide-ranging manufacturing facilities. We have the ability to expand our product portfolio at any time. As a medium-sized company, we are able to react quickly to developments on the market.
Using a standardised packaging design, we have given products from different segments a coherent visual identity, and in so doing have further enhanced confidence in the brand and the recognisability its name.
Lambertz successfully extended its product range without recourse to classic advertising, making us a major exception among manufacturers of branded goods in our industry. As a company, Henry Lambertz has never used extensive classic promotional measures. Rather, it has consistently integrated its history, corporate identity and quality credentials in communications activities aimed at consumers.
Lambertz makes considered use of PR measures with a view to strengthening customers' loyalty to the brand, and the compass of its activities in this area is rare in the food sector. Time and again, events such as the celebrated "Lambertz Monday Night", sponsorship measures and the Lambertz Calendar are evidence of the company's creativity and imagination. The brand has recently joined online social networks and engages in dialogue with its target group via Facebook.
